iTaz: a softer culture in a hard industry
System integration · Singapore · 60 staff · English, Mandarin
The situation
iTaz Pte Ltd is a Singapore system integration company delivering IT infrastructure and smart systems for government, education and enterprise clients. Major deployments and incident response mean long hours and tight deadlines, with teams often out in the field. As managing director Andy Lin puts it, stress can feel like part of the job in this industry, and unchecked it leads to burnout, disengagement and weaker service.
Two constraints shaped the buying decision. Support had to be quick, private and easy to use for people on client sites, not just at desks. And it had to feel less formal than a traditional EAP, which the team had found too slow and too distant from everyday pressures.
What we did
Rollout ran through a company code, with both ai and eve human therapist chat available from day one, in the languages the team actually thinks in. Run My Day let project teams set wellbeing goals alongside work tasks, so looking after yourself sat inside the workflow rather than beside it. The Flip-to-Win reward layer gave people a light, game like reason to keep coming back weekly.
What the client says
"Our team loves features like Run My Day and the gamified Flip-to-Win, which keep wellbeing part of daily workflow. It's helped us build a softer, more connected culture where it's okay to not be okay."
Andy Lin, Managing Director, iTaz Pte Ltd
What happened
Staff began using the AI chat regularly simply to process their day, and some booked sessions with human therapists for the first time, something they had not considered before. In Andy Lin's words, the shift is cultural: everyone from engineers to admin staff has the same support tools, in a way that suits them, without waiting for a crisis. The full conversation is published as a client spotlight interview.
